Future 50: Megan Shroy, Approach Marketing
Future 50 Class of 2020
Founder and president, Approach Marketing
About: Megan Shroy started her career in Chicago at global public relations agency Golin through its internship program, where she was selected from a pool of 500 people and later offered a job on the agency’s largest account, McDonald’s. She founded Approach Marketing, a public relations and marketing agency with about 20 employees, in 2010. It has a virtual model where its public relations consultants, who are independent contractors, are able to determine how, when and where they work and are paired with clients who have similar schedules.
Shroy and her team support nonprofits through volunteerism, fundraisers, sponsorships and donations of services. Approach has offered help to Make-A-Wish Foundation, Ohio, Kentucky and Indiana to fulfill the wish of a boy from Ohio to be a construction worker for a day.
Outside of work: Shroy is a mentor for Ruling our Experiences (ROX) and member of NAWBO, Women for Economic Leadership and Development, and the Communication and Business Leadership group at Wittenberg University. Shroy has also donated nearly $20,000 to support granting local wishes through the Make-A-Wish Women Inspiring Strength and Hope initiative.
50 ideas to move the region forward. Here's who else is in the Future 50 Class of 2020.
What does Columbus need to thrive? “It is critical to modernize our transportation system. Additionally, it’s important that we make sure Columbus is growing in prosperity for everyone, not just select areas. It will be important to have development improve neglected parts of Columbus. We also need to keep up investments in affordable housing, job training and education.”
Shroy’s idea: “I’d love to bring together business leaders from all kinds of organizations to meet with local students who may not have opportunities to see different career paths. Additionally, there are so many nonprofits that could benefit from professional services counsel they may not otherwise be able to afford. We could host a nonprofit ‘day of learning,’ where representatives from organizations could come and attend sessions on a variety of topics.”