Future 50: Bill Balderaz, Futurety

Laura Newpoff
2020 Future 50 class member Bill Balderaz

Future 50 Class of 2020

Bill Balderaz

President, Futurety

About: As the founder of Futurety, Bill Balderaz focuses on helping organizations disrupt industries and develop new products and services. The firm’s processes combine sales, website, social, financial, operational and third-party data into a simple and accessible dashboard. Clients then use that data to support their marketing decisions.

Before he founded Futurety, Balderaz was the founder and president of Webbed Marketing, which grew from a one-man consultancy into one of the fastest growing interactive marketing agencies in the Midwest. He also founded Fathom Healthcare, a digital marketing and analytics agency. Balderaz has been an investor in and adviser to Apportis, a provider of telehealth, personalized health care content, remote patient monitoring, lab testing and medical billing.

He has spoken at more than 150 conferences, from New York to California, on topics surrounding innovation. Balderaz also has been featured in some of the country’s most prominent media outlets including the Wall Street Journal, Money Magazine and on NPR.

Outside of work: Balderaz is the founder of Lifting Hopes, a group that raises money for children battling cancer. He’s a board member of Chapel Hill House, a retreat for kids with cancer. He’s active in the Covenant Presbyterian Church and supports local arts groups. He’s also the founder of CommonWealth, a coworking space that provides educational programming for entrepreneurs.

50 ideas to move the region forward. Here's who else is in the Future 50 Class of 2020.

What does Columbus need to thrive? “We need to keep attracting and retaining talent. There are great businesses here, great schools and a good amount of investment capital. We have a great arts, food and culture scene. Now, let’s make sure we keep the best talent here and attract talent from other cities. Plus, we need a good live bait store.”

Balderaz’s idea: “We would work to provide social-economic mobility to underserved populations. We would create a program to provide job training, transportation and child care to unemployed or underemployed residents to raise their social-economic status.”

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