Food technology firm Matrix Meats rebrands to Matrix F.T.
Matrix Meats is now Matrix F.T. The Columbus-based food tech company (which we reported on in November 2021) uses plant-based polymers to spin nanofiber scaffolds used by growers of cultivated proteins—or what some would call lab-grown meats.
The unique scaffolding permeated with micronutrients allows cells to grow naturally into tissues very similar to animal muscle or other tissue types grown “on the hoof.” Matrix’s new “M” logo mark is designed to mimic nanofiber scaffolds, with gradually thickening lines to represent the proliferation of cells; the F.T. stands for “food technology.”
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CEO Eric Jenkusky says the rebrand better fits the company’s actual products, as Matrix does not actually produce lab-grown meats itself. Further, Matrix is hoping to spark that growth with a Series A raise this spring.
“While our technology is a key component … we are an enabling technology. This was a strategic move which will allow our team to better position ourselves for growth in this exciting sector,” Jenkusky says.
Cynthia Bent Findlay is a freelance writer.