G2o's office space is a symbol of creativity for digital consulting firm
Within a normal day at the G2o office, team members are sure to pass each other rolling a white board down the hall, grabbing a midday Bubly Sparkling Water (it will be news if they ever run out), or heading to a workshop to fill a tack board with ideas.
Relationships are important at the digital consulting firm, and when it made the move to Dublin, CEO Kelly Gratz knew she wanted to create a space where conversation and a creative spirit could thrive.
Inside the 5455 Rings Road space there’s no missing the bright color, abstract furniture and design by M+A architects. Soft blocks and cubes resemble stadium seats, and cozy hideaways can be moved to suit collaboration. White boards roll back to reveal TV screens, natural lighting floods in and, while it’s a digital company, there’s a ton of room to write.
Each meeting space is themed—there’s the “I Promise” training room named after Lebron James, an Annie Oakley room, The Shoe, after the Ohio Stadium, and several others within the 37,000-square-foot space. For Gratz, her favorite is DreamWorks, a colorful room with moving furniture and a playful aura, where all the brainstorming and collaboration is done.
“It’s really a workshop,” Gratz says. “Everyone can engage and sit wherever they want. It’s just a different way of getting people to work together without saying you got to go work with this group now that looks foreign to you, they [each] think differently… but you put them in this room and it feels like their choice.”
The move to the new office came in the heart of the pandemic late 2020 following the need of a more fulfilling space. Today, many staff members are still working from home, however, Gratz is confident that the new look will both shock and please her team.
“[COVID-19] made how we designed [the office] that much more meaningful,” she says. “We’ve thought about how people could be comfortable here and be excited about being part of the organization.”
Added details came at the request of her team, including stand-up desks, dimmable lights and supportive chairs, all with the hopes of mocking the comfort many found at home. There’s also an open cafeteria with plenty to drink, movable booths and high-back seats that overlook the lower levels of the office building, which are also areas perfect for hosting a client or training session.
Gratz believes the new office will not only communicate that G2o isn’t a traditional consulting company, but that the solutions it offers are just as creative as the space the team calls home.
“It makes the client feel different too, that we're creative, that we think about it differently, that we want to get them thinking about it differently to whatever it is, and that we've thought about it, and we can marshal them through this process.”