Poll: Vast majority of Americans don't trust the news media

Staff Writer
Columbus CEO

WASHINGTON (AP) — Trust in the news media is being eroded by perceptions of inaccuracy and bias — fueled in part by Americans' skepticism about what they read on social media.

A poll finds that just 6 percent of people have a lot of confidence in the media. That puts the news industry about equal to Congress and well below the public's view of other institutions.

Today, trust of the media goes beyond the traditional journalistic principles of accuracy, balance and fairness.

The Media Insight Project finds that Americans also are more likely to rely on news that is up-to-date, concise and cites expert sources or documents.

They want to be able to navigate the news app or website easily and quickly, without having to wade through intrusive or annoying ads.