Abercrombie & Fitch Co. plans to donate $15 million to SeriousFun Children's Network, which includes Flying Horse Farms

Julie Bhusal Sharma

This morning, Abercrombie & Fitch Co. announced its commitment to raise $7.5 million & donate $7.5 million in goods & services over the next five years for SeriousFun Children's Network, which was founded by Paul Newman. The network's local camp-Flying Horse Farms-is one of 30 camps and programs worldwide that is dedicated to fun and adventures for children regardless of their medical conditions.

Abercrombie & Fitch Co. has been linked to Flying Horse Farms since 2011, with company associates volunteering for 7,000 hours in the last five years. In the next month, a "round up" program in stores will allow customers to support SeriousFun.

Flying Horse Farms is also in the spotlight due to its medical director, Barb Galantowicz, MD, recently being recognized as Healthcare Trailblazer of the Year.