Starbucks to offer prepaid cards to boost rewards program
NEW YORK (AP) — Starbucks says it will introduce a prepaid card by the end of the year that lets people earn points for its rewards program.
The Seattle-based company plans to offer the card through Chase and says people would be able to use it wherever Visa is accepted.
It's the latest move by Starbucks Corp. to convince people to sign up for its loyalty program by giving them more ways to earn rewards "stars" outside of its cafes.
Starbucks says it already has more than 12 million active members for its loyalty program in the U.S., and that people who sign up tend to spend more.