Lord & Taylor settles charges of deceptive Instagram posts

Staff Writer
Columbus CEO

NEW YORK (AP) — Lord & Taylor is settling U.S. charges that it deceived customers when it paid for an online article and Instagram posts to promote a new clothing line without disclosing that the posts were advertisements.

The Federal Trade Commission said Tuesday that the department store chain paid the pop-culture magazine Nylon to post an article online about the new line. It says Lord & Taylor also paid 50 Instagram users with large followings between $1,000 and $4,000 to wear a dress and post a picture to the photo-sharing site.

Lord & Taylor says it never tried to deceive customers and that it corrected the posts and article when the FTC raised the issue a year ago.

Nylon did not respond to a request for comment.