Pennsylvania turns to 'happiness' for new tourism motto

Staff Writer
Columbus CEO

HARRISBURG, Pa. (AP) — Pennsylvania is turning to the Declaration of Independence to inspire its new tourism motto.

State officials unveiled the slogan "Pennsylvania. Pursue Your Happiness" and a logo on Tuesday at a winery in Somerset County.

The state's already spent $250,000 on research and brand development, and plans to expend another $500,000 to implement it.

The slogan takes the place of "The State of Independence," the winner from among 22,000 submissions in a 2004 contest.

Before that, state tourism slogans were "Pennsylvania Memories Last a Lifetime," ''You've Got a Friend in Pennsylvania," and "America Starts Here."

Officials say tourism in Pennsylvania is a $40 billion industry.