Yahoo adds competitive video gaming to sports vertical
NEW YORK (AP) — Yahoo is adding a new and potentially lucrative component to its sports vertical: competitive video gaming.
The company on Wednesday announced the launch of Yahoo Esports, an online channel devoted to gaming, including expert commentary and interviews with top players. Esports will also feature articles, scores, team rosters, schedules, player rankings, calendars and statistics.
Esports is attracting some big names to the field who are seeking to dominate early. ESPN announced its own esports vertical this year.
Yahoo Inc., based in Sunnyvale, California, recently hired three investment banking firms to evaluate potential bids for its Internet operations. The company has said it is looking at its strategic options and has been cutting costs.