BUSINESS

Samsung cuts price for latest virtual reality headset to $99

Staff Writer
Columbus CEO

LOS ANGELES (AP) — Samsung says a new virtual reality headset will be 22 percent lighter and, at $99, half the price of its previous model.

The Gear VR also comes without a central strap that goes over the head, which the older device had.

The Korean electronics company hopes the changes to the Gear VR, which ships in November, will help push virtual reality into the mainstream.

Samsung vice president Peter Koo announced the headset Thursday at a developer's conference for virtual reality technology company Oculus in Los Angeles.

The Gear VR works with Samsung's latest smartphones.