BUSINESS

Oculus takes aim at mainstream with inexpensive gear, video

Staff Writer
Columbus CEO

LOS ANGELES (AP) — Virtual reality is taking a few steps closer to the mainstream with Samsung unveiling a headset that brings the technology to its latest smartphones at half the price of its previous model, Facebook launching support for 360-degree video, and online video services like Netflix and Hulu saying they are jumping into the format.

The series of announcements at a developers conference for virtual reality technology company Oculus in Los Angeles represents attempts to push the platform beyond a video-gamer-focused niche.

Facebook CEO Mark Zuckerberg, who cut a deal to buy virtual reality technology company Oculus for $2 billion last year, told some 1,500 conference attendees that virtual reality was "the next logical step" in online sharing after text, photos and video.