GoPro gets real, or virtually real
NEW YORK (AP) — Shares of GoPro's are rising before the opening bell after the company's CEO said the company is getting into the drone and virtual reality business.
The company already dominates the action video camera market and its entry into the fast-growing field of drones and virtual reality sent shares up 3 percent early Thursday.
Nick Woodman, who also founded the company, said at the Code Conference in California, that GoPro will come out with a quadcopter drone geared toward consumers in the first half of 2016.
GoPro is also introducing six-camera technology for use in virtual reality, using its HERO4 cameras, which may be available this year.
Shares of GoPro Inc. gained $1.41 to $54.69 in premarket trading.