BUSINESS

As TV goes online, Suddenlink latest to hook up with Hulu

Staff Writer
Columbus CEO

NEW YORK (AP) — TV watchers are going online, and cable companies are following them there.

Suddenlink, which has 1.1 million TV subscribers, is the latest to hook up with Hulu, adding the service to its TiVo set-top box. It already had a partnership with Netflix.

There has been a string of cable company partnerships with Hulu and Netflix announced over the past year, primarily with smaller providers.

The benefit of these deals for consumers is that it's easier to watch online video in the living room, on your TV. Services like Hulu get a marketing boost and a way to add new subscribers. The cable companies have a chance to talk you into upgrading to faster, more expensive broadband speeds and keep you watching online video competitors on their cable box.