Briefings: New Columbus tourism ambassadors, Fechtor launches new Donatos campaign, & more
Two thousand Columbus business owners, community leaders and local residents have been certified as tourism ambassadors as of April 2015. The city's Certified Tourism Ambassador Program is administered by Experience Columbus and the Greater Columbus Sports Commission.
The city's 1,670 active CTAs make it the second largest user of the CTA program nationwide. According to the Tourism Ambassador Institute, which accredits and customizes the training program for local roll-out, there are over 10,000 CTAs nationwide.
Enrollment in the program costs $29 and consists of a half-day classroom session and open-book exam. CTA volunteers assist, educate and make a friendly connection with Columbus tourists and business travelers. Visit joinuscolumbus.com/cta to sign up.
Columbus-based Fechtor Advertising has launched a new ad campaign for Donatos. The "Every piece is important" integrated campaign includes in-store displays, print, digital, TV and radio spots.
The ads feature relatable narrators-a college-aged guy moving or a baby boomer at his grandson's fifth birthday party-talking about the great time they had sharing pizza with friends and family. Donatos Chair Jane Grote Abell closes the ads with her welcoming smile.
Donatos increased media budgets in select markets for the campaign roll-out, according to the restaurant trade magazine QSR. Fechtor clients include Budros, Ruhlin & Roe, Disability Rights Ohio, Leo Alfred Jewelers and Vorys, Sater, Seymour and Pease.For more information, visit fechtor.com.
The office of Franklin County Clerk of Courts Maryellen O'Shaughnessy released its 2014 Annual Review. A few interesting web stats from the report:
- Franklin County Common Pleas' Case Information Online page was the most trafficked of all clerk websites with 1.2 million page views The CoC's e-file page received over 202,600 page views
- iPads and iPhones are the most popular mobile devices used to access CoC websites