BUSINESS

Thirty-One Gifts growing in Canadian market

Staff Writer
Columbus CEO

Today's announcement from Thirty-One Gifts:

Thirty-One Gifts, the Columbus, Ohio-based direct sales organization, is announcing they are expanding into seven additional Canadian provinces, beginning April 7. Thirty-One currently is operating in Ontario and Alberta, and now will add British Columbia, Nova Scotia, Manitoba, Saskatchewan, Prince Edward Island, New Brunswick, and Newfoundland and Labrador.With the expansion, they will be operating in nine of the ten provinces in the country.

"We're expanding further into Canada, thanks to the amazing growth and success we've experienced so far in Ontario and Alberta," said Thirty-One Founder, President and CEO Cindy Monroe (at right).

Thirty-One was founded in 2003 and began selling in Ontario, Canada, in 2012. In February this year they expanded into Alberta, Canada. There are now 99,509 independent sales consultants in the U.S. and 3,050 in Canada, for a total of 102,559.

The company will offer its entire product line, including personalized home organization products and totes, its new Jewell by Thirty-One line of premium faux leather purses and wallets, and a new line of artisan jewelry called JK by Thirty-One.

"We've been very well-received in Alberta," said Christina Snyder, vice president of new market development at Thirty-One. "We moved into Alberta because of their strong economy, and we already had a great deal of interest from women there who wanted to join us. On our first day, we had nearly 300 women join Thirty-One as independent sales consultants. After just one month there, we already have 689 active sales consultants in Alberta."

Thirty-One will hold two informational events at Vancouver, British Columbia, called Opportunity Events, to introduce interested individuals to the Thirty-One opportunity:

Pinnacle Hotel, 1133 W. Hastings Street

Tuesday, April 7, and Wednesday, April 8

6-8 p.m. (PST)

Interested parties may apply beginning at 7:30 p.m. (PST) each night. At the events, attendees will get to connect with both the home office team and existing Thirty-One consultants, learning more about Thirty-One Gifts and what it means to join their family. New consultants in Canada must join the team of a current Canadian consultant.

Snyder explains the company has been cautious about moving into Canada, and took time to build relationships and establish a brand identity in Ontario, which has by far the largest population. They are building on the leadership developed in that area and relationships to build the brand in other provinces.

"We were created to give women an opportunity to own their own business and earn extra income," said Snyder. "Independent consultants may work as much or as little as they wish, and many women in Canada are now exploring the Thirty-One opportunity and finding a fulfilling, enjoyable way to supplement income," said Snyder.

Those interested in learning more about Thirty-One Gifts in Canada, finding a consultant, hosting a party or purchasing products may visit the website at www.thirtyonegifts.ca or connect with a consultant whom they already know.