Pepsi selling 'craft' soda at select locations
NEW YORK (AP) — Pepsi is hoping to keep up with the times with a soda called "Caleb's Kola" that comes in glass bottles reminiscent of a bygone era.
The name is a nod to the pharmacist from North Carolina credited with creating with Pepsi's formula in the 1890s, Caleb Bradham.
According to its website, the drink is only being sold at select CostCo locations in Maryland, New York, Virginia and Washington, D.C. The industry tracker Beverage Digest, which first reported the drink's rollout Tuesday, says PepsiCo plans to eventually make it available at other retailers.
A representative for PepsiCo Inc., based in Purchase, New York, declined to provide further comment.
It's the latest sign of soda giants trying new strategies to win back customers as Americans have cut back on soda for years.