Safelite pays to get logo on Ohio Stadium's goal-post nets
September 5, 2014
For the first time, Ohio State University has sold sponsorship rights to field-goal nets at the 'Shoe.
The sponsor, Safelite AutoGlass, will have its logo in the spotlight on Saturday evening when the Buckeyes play Virginia Tech at Ohio Stadium.
Safelite, which has its headquarters on the Northwest Side, bought the rights after discussions with Ohio State IMG Sports Marketing, the university's multimedia-rights partner.
"The Ohio State Buckeyes are renowned for their long-standing traditions and winning performances," said Matt Johnson, Safelite's advertising director, in a statement. "As we focus on building a nationally recognized brand, we are proud to be affiliated with this iconic college program."
The sports-marketing organization applauded the sponsorship agreement.
"While the scope of Safelite's business is national, their home is here," said Ray DeWeese, general manager for Ohio State IMG, in a statement. "That is evident through the company's strong commitment to central Ohio, the city of Columbus, the Ohio State community and their local employees."
Neither company would say how much Safelite is paying for the sponsorship.
Many other colleges have sold advertising on their field-goal nets. The most prolific advertiser probably is Allstate Insurance, which has the rights at 81 colleges, including the University of Michigan and the University of Cincinnati.