J. Crew returns to Asia with 2 Hong Kong shops
HONG KONG (AP) — U.S. fashion retailer J. Crew is opening two shops in Hong Kong. It's the latest Western brand to set up in the city notorious for high rents as it explores future expansion in the lucrative China market.
The company, known for being one of Michelle Obama's favorite brands, is opening separate men's and women's stores in Hong Kong's financial district on Wednesday.
The stores mark the company's return to Asia after pulling out of Japan in 2008. They're also a part of a wider push to expand internationally.
The company plans to open up to six stores in Hong Kong in the next five to six years.
CEO Mickey Drexler said the company has no specific plans for mainland China and is still studying the market.