Mtn. Dew latest to drop controversial ingredient
NEW YORK (AP) — PepsiCo has joined Coca-Cola in saying it's working to remove a controversial ingredient from all its drinks, including Mountain Dew.
The company had announced last year that it was removing the ingredient from Gatorade. Then on Monday, Coca-Cola said it is dropping the ingredient from all its drinks, including Powerade.
Brominated vegetable oil was the target of petitions by a Mississippi teenager who wanted it out of Gatorade and Powerade. The petition noted that the ingredient has been patented as a flame retardant and isn't approved for use in Japan and the European Union.
Coca-Cola and PepsiCo have stood by the safety of the ingredient, which is used to distribute flavors more evenly in fruit-flavored drinks. But their decisions reflect the pressure companies are facing as over the ingredients they use.