Bigger budget lets TourismOhio launch earlier, extended visitor campaign

Staff Writer
Columbus CEO

Get ready to see a lot more Ohio during network programming. TourismOhio is launching it's 2014 campaign early this year. From today's announcement:

TourismOhio is launching the successful ad campaign Too Much Fun for Just One Day earlier than ever before for the spring/summer Ohio travel season. The 2014 media campaign launches April 14, nearly a month earlier than usual. The campaign is also being extended by a month through July.

TourismOhio has a new pilot funding model that is based on revenue generated from Ohio tourism industries. With twice the amount of funding as previous years, additional investments are being made to help tell the Ohio story.

In 2013, the Too Much Fun for Just One Day campaign resulted in a 15 to 1 Return on Investment (ROI) for Ohio and has shown continual growth since the inception of the campaign six years ago. That's a return of $15 in state and local taxes for every $1 invested in tourism marketing. According to tourism research, when people stay overnight in Ohio they spend about three times more than day trippers.

Look for the TourismOhio spot in popular shows like the Big Bang Theory, Modern Family, American Idol, the Billboard Music Awards, Revenge, Good Morning America, and during local news. The television ads will run in the following markets:

? Charleston/Huntington

? Erie

? Indianapolis

? Lansing

? Louisville

? Pittsburgh

? Cincinnati

? Cleveland

? Columbus

? Dayton

? Toledo

? Youngstown

? Detroit