Local couple buys brownie baker Sugardaddy's
Sugardaddy’s Sumptuous Sweeties, the nationally known local baker of gourmet brownies and blondies, has been sold.
Lisa and Dan Anglim of Columbus took control of the privately held company from founders Tom Finney and Mark Ballard over the holidays. Financial details of the deal were not disclosed.
Finney and Ballard will remain with the company as advisers, Ballard said.
“As the founders and creators, their input will still be very valuable,” said Lisa Anglim, who will actively run the business while her husband continues his career as a regional sales manager at the Dell computer-technology company.
“We have some new and innovative ideas to contribute, too,” Anglim said. “We’re most excited about launching a new website in January that will offer more products, be easier to navigate and offer different shipping options.”
Lisa Anglim, a native of Circleville, came to Columbus as an Ohio State University student. After graduation, she worked for a small, startup company and then was with Limited Brands, now L Brands, for 12 years in various jobs. For the past five years, she said, she has been at home “ being a mom.”
Anglim and her husband had been looking for a business to buy for a couple of years when they learned that Sugardaddy’s was available.
“I was excited from the top of my head to the tips of my toes,” she said, adding that she’s a fan of the company’s brownies.
Finney and Ballard dreamed up Sugardaddy’s 10 years ago after seeing the hype that had erupted around cupcakes.
“We began to wonder if we could we take a brownie and make it an upscale, luxe experience,” Ballard said soon after the duo launched Sugardaddy’s in 2005 as a bakery selling its products online.
The company gained national attention, having been featured on the Food Network and in InStyle and Woman’s Day magazines. Its treats were a favorite item in goodie bags received by guests on the Ellen DeGeneres Show.
The sale is “all good,” Ballard said. “The business is very healthy. We developed Sugardaddy’s for the long term. It was a very thoughtful and strategic construct and then we were able to get the national endorsements. We think things are positioned very well for (the new owners).”
The company branched out into retail shops because customers wanted to be able to pick up a snack or a tray of brownies for parties. Sugardaddy’s, based in Lewis Center, opened a store on Polaris Parkway in 2008, and followed with stores Downtown in 2010 and at Easton Town Center in 2011.
While the stores are doing well, “we will not be adding any more bricks and mortars in the near future,” Lisa Anglim said. Instead, the company will focus on expanding its online business, building corporate clientele, catering and wedding favors.
“Those are key areas,” she said.
Executive chef Mark Harkins and the current baking team will remain in place, “and the products will stay consistent,” Lisa Anglim said. “That was part of what drew us to the business, after all.
“And we plan to keep the business in Columbus. We want to embrace Columbus as the home of the company.”
©2013 The Columbus Dispatch (Columbus, Ohio)
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