Co-founder of Engauge launches local marketing firm

Staff Writer
Columbus CEO

The former chairman and co-founder of Engauge Marketing has launched a marketing venture in Columbus’ fast-growing technology sector that has created 40 jobs and could add as many as 70 more in the next 18 months.

The move comes three months after the sale of Columbus-based Engauge to multinational advertising giant Publicis Groupe.

Rick Milenthal’s new firm — called the Shipyard — was formed through the combination of Gahanna-based digital-marketing firm People to My Site and Dublin-based online service provider Fugent.

Milenthal will serve as chairman of the new company, which has its headquarters in the Smith Bros. Hardware building Downtown.

Clients for the new firm include Nationwide, Sodexo, Prudential, Service Brands International and SpinLife, he said.

Milenthal invested in both People to My Site and Fugent a few months ago, with the idea of eventually creating “the ultimate customer-acquisition firm.”

Two months ago, People to My Site had 26 employees and Fugent had four. After they combined into the Shipyard, the new firm added 40 jobs, he said, and it intends to add 70 more in the next year and a half.

“The jobs were mostly technology, development, interactive design and sales,”

Milenthal said. “Most of the leadership could get jobs in the San Francisco area but chose Columbus due to the growing technology community.

“Columbus’ growth in these areas gives us the talent pool to build this company,” he said.

The Shipyard also recently acquired Longstride, a marketing firm that serves nonprofit organizations. Longstride founder Anthony Trimpe, who will serve as the new firm’s chief creative officer, came up with the Shipyard name, which connotes “that we are builders,” Trimpe said.


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