NEW YORK (AP) - Target is working to reclaim its cheap chic image. Here are some things it did in 2015:
NEW YORK (AP) — Target is working to reclaim its cheap chic image. Here are some things it did in 2015:
— This past spring, Target launched a partnership with the Lilly Pulitzer brand to develop a limited-time only collection of 250 pieces for a fraction of the price of the Palm Beach designer's original merchandise. The discounter says the collection garnered the most social media hits of Target's limited-time collections, but it was fraught with challenges. The offer, which included $38 pink shift dresses and $25 beach towels, was wrought with long lines in stores and quick sellouts online within hours of the debut on April 19. Still, a lot of pundits described it as a success, not only because everything was quickly sold out but also because everyone was talking about the chain.
— Target teamed up with Vogue for the September issue to reimagine 15 iconic photographic images in the fashion bible's pages dating back to the 1920s. Some of the looks included fur head wraps, oversized coats and black and white checkered pumps. People also could use a Shazam app, which uses image recognition technology, to see the original image or buy the featured item from Target highlighted in the 20-page advertising insert in Vogue.
— This past spring, Target launched Ava & Viv, a new plus-size clothing collection for women. It marks the first new exclusive fashion line that Target has created in more than a decade.
— Target this fall hired fashion designer Adam Lippes to create 50 items in home decor and fashion, including handbags and coats. It was part of an overall limited time only plaid theme collection of more than 360 items that even included plaid Diet Coke bottles, shampoo bottles, special issue Chapstick sets of three lip balms and bandages.