NEW YORK (AP) - Donald Trump sells himself as a bold empire builder, the kind of businessman who can force through big changes in Washington as president.

NEW YORK (AP) Donald Trump sells himself as a bold empire builder, the kind of businessman who can force through big changes in Washington as president.

Yet for all his bravado, a review of the billionaire's financial filings and recent deals suggests he's no swashbuckler.

Trump is reluctant to take on debt after it nearly ruined him in the 1990s. He holds few stocks for someone of his wealth and has grown increasingly dependent on making money by lending his name to others rather than developing real estate himself.

That's not a knock.

His real estate industry peers call Trump a pioneer and praise his shift to a nearly risk-free business. Branding experts and rival developers call it a shrewd shift that only someone with Trump's name recognition could pull off.