NEW YORK (AP) - McDonald's CEO Steve Easterbrook says he's stripping away layers of bureaucracy so the company can move faster to keep up with changing tastes.
NEW YORK (AP) — McDonald's CEO Steve Easterbrook says he's stripping away layers of bureaucracy so the company can move faster to keep up with changing tastes.
During a 23-minute video message posted online Monday, Easterbrook said the company's structure is too cumbersome.
Easterbrook took charge of the world's biggest hamburger chain on March 1.
McDonald's is restructuring its units into four groups: the flagship U.S. market, international lead markets such as Australia and the United Kingdom, high-growth markets such as China and Russia, and the rest of the world.
Easterbrook also repeatedly stressed that the company will focus more on listening to customers, simplifying restaurant operations and improving perceptions of its food.
The company will also accelerate plans to sell company-owned restaurants to franchisees.