NEW YORK (AP) - What if cauliflower got the same type of marketing firepower as candy bars and potato chips?

NEW YORK (AP) What if cauliflower got the same type of marketing firepower as candy bars and potato chips?

A campaign being launched Thursday plans to put that premise to the test by enlisting celebrities including actress Jessica Alba and Golden State Warriors Point Guard Stephen Curry to shill for fruits and vegetables.

The campaign will be announced by the Partnership for a Healthier America, which works with private companies and was created in conjunction with first lady Michelle Obama's Let's Move! initiative to get families to eat better and exercise. The push is being called "FNV," which is intended to be a hipper way to refer to "fruits and vegetables."