NEW YORK (AP) - Shakira is partnering with Fisher-Price to launch a line of baby toys as well as a Web series for moms.
NEW YORK (AP) — Shakira is partnering with Fisher-Price to launch a line of baby toys as well as a Web series for moms.
The Mattel, Inc.-owned company announced Friday that the First Steps collection of toys and baby gear would be available in November. Shakira co-developed six products, including a bouncer that plays music, alphabet blocks and a musical soccer ball, an ode to her soccer-playing boyfriend Gerard Pique.
All of the proceeds will benefit her Barefoot Foundation, which provides education and nutrition to children in impoverished areas of her native Colombia. Pre-order on Amazon for the products begins Monday.
The Grammy-winning singer is pregnant and is the mother of 21-month-old Milan. She's the first celebrity Fisher-Price has partnered with.
The 12-part Web series debuts Monday and targets millennials.