You know what they say about sausage? You might like the result but wouldn't want to see it being made.

You know what they say about sausage? You might like the result but wouldn't want to see it being made.

The analogy fits many circumstances-it's often cited in lawmaking-but I don't think it applies when it comes to creating Columbus CEO each month. In fact, we often get requests to share how we put our product together, either out of curiosity, for educational purposes or to gain a better understanding of how to end up on our pages.

Putting the magazine out 12 times a year is a creative endeavor that requires collaborative efforts of people with a variety of talents: writers, editors, photographers, designers, sales staff and a production director to keep us all on task. It's especially fun to see how a small idea, a question or a passing comment can lead to a full-blown feature. Sometimes several different ideas, experiences and connections come together, often with a measure of serendipity.

Working months in advance, the process starts with our editorial planning calendar, which is created to give our sales team an idea of the topics we are committed to cover in each issue. The calendar is the beginning of a road map for editorial content, and it allows advertisers to maximize their presence in the magazine by identifying subjects most relevant to their business interests. For each month, a few words identify trending topics that we flesh out later. Some topics are repeated and some are new.

Take this month's cover feature, Millennials on the Move. When we drew up the 2016 calendar a year ago, we wanted to go in a different direction from the previous September, which had featured a story on women executives. Instead of focusing on gender, we changed the topic for this year to corporate leadership.

We were brainstorming how to approach the corporate leadership story earlier this summer when someone brought up the topic of millennials in the workplace. Much has been written about managing millennials-but what about their role as future business leaders? Associate Editor Jennifer Wray began working to answer that question, and we turned for help to millennial Jordan Davis, whose leadership quotient we've seen develop over several years of dealing with staff at the Columbus Partnership.

In addition to following the editorial calendar, we also like to provide a bonus feature or two each month. In this issue is a primer on co-ops, a business structure that can serve small, medium and large organizations but isn't widely known. Serendipity produced the sidebar when PR consultant Angela Krile, who shares story ideas from time to time, mentioned that two local co-op CEOs also manage their own personal cooperative-a marriage of more than three decades.

Our goal with every issue is to tell fresh and timely stories that illuminate business trends and profile local corporate and nonprofit executives with new information and insights, particularly on best practices. We strive for creative and attractive pages that readers want to devour and even linger over. And we're always seeking a new angle to give our business audience another way of looking at important issues.

You can find our planning calendar online at, and the 2017 calendar will be there before the end of the year. Let me know if you have an idea for a new angle on a future topic-or want to suggest a concept, company or c-suiter worth a good story. You never know how it might fit into how we make our sausage.

Yogesh Chaudhary, Mary Yost and Jennifer Wray at work.