Alliance Data recently gave a $400,000 gift to Nationwide Children's Hospital. Of that, $300,000 will go towards data architecture that will link pediatric and research data to improve patient care and research and $100,000 will go towards family and volunteer services.

Alliance Data recently gave a $400,000 gift to Nationwide Children's Hospital. Of that, $300,000 will go towards data architecture that will link pediatric and research data to improve patient care and research and $100,000 will go towards family and volunteer services.

Alliance Data focuses its philanthropic efforts on children, hunger and education. This specific cause is right up Alliance Data's alley given their role of informing businesses of customer information for increased sales through data collected from private label credit cards.

"Leveraging data is what we know and it is what we do and when we learned that Nationwide Children's Hospital was making the first of its kind (data architecture), we knew it was a great opportunity," says Melisa Miller, Alliance Data president.

Nationwide Children's data system will link data sources for all pediatrics information, including all the medications that a patient has taken and all of the physicians who have seen the patient. "Just imagine all the information that could and needs to be brought together that needs to be done for single patient care," says Miller. "It will allow for decisions to be made more quickly when moments matter."

Quick indeed. The data architecture will have the computing power of Facebook and Amazon.