Starting a business is the worst, most difficult, wonderful and magnificent thing you'll ever do - but as in the new book Miss Jessie's: Creating a Successful Business from Scratch –Naturally by Miko Branch, sometimes it's also hair-raising.

Starting a business is not for the faint of heart. It takes brains and enough guts to step out of a comfort zone. It requires going against the grain and letting go of pride.

Starting a business is the worst, most difficult, wonderful and magnificent thing you'll ever do - but as in the new book Miss Jessie's: Creating a Successful Business from Scratch –Naturally by Miko Branch, sometimes it's also hair-raising.

Jessie Mae Pittman was born in 1919 to a sharecropper family and grew up hating fieldwork. To avoid it, she taught herself to cook and later became renowned for her skills. Her self-sufficiency impressed her granddaughters, Miko Branch and her sister, Titi.

Throughout their childhood, the Branch sisters toiled long hours with their father at various family businesses. That eventually taught Branch the value of her labor and gave her a sense of what owning her own business might entail.

In college, Branch decided on a career in fashion but her schooling taught her what she didn't want to do. Upon graduating from the Fashion Institute of Technology, she realized that she needed to work with hair.

"There is a long … history surrounding African-American women's hair that ties to … self-image," Branch says. As a woman with curls, she knew she could make a better product than what was available. She experimented with gels, crèmes and technique before she and her sister opened a salon that ultimately grew into a full-fledged mini-empire with products named after their grandmother.

But, like many entrepreneurs, the sisters made mistakes - one of which led to a split, lawyers and a months-long parting that hurt Branch in more ways than one. It took two years, two moves and too much money to fix what broke.

Sometimes the story of a business is the story of its creators, and Branch takes her readers back nearly 100 years to see where the very roots of her company began. Within a personal story, Branch includes advice for entrepreneurs.

Though there was too much repetition, I did enjoy this story. Still, business book or memoir, Miss Jessie's is something you won't mind curling up with.