Can your business survive this sudden scandal? Author Eric Dezenhall says yes, but you need to proceed with caution. In his new book "Glass Jaw" he explains.
Sometime overnight, your world exploded.
Everything was fine when you left work yesterday. Never was heard a discouraging word all evening. But while you were sleeping, some snarky comments were posted on social media, and it went viral. Now you've got a mess to tamp down, apologies to make, and a reputation to protect.
But where do you begin? Can your business survive this sudden scandal? Author Eric Dezenhall says yes, but you need to proceed with caution. In his new book Glass Jaw he explains.
Your business is not indestructible.
Maybe it used to be. Maybe, in a world long gone, it would've been iron-strong but today, your company is more fragile than you think it is. It's altogether too easy for someone to hurt what you've built-and if, as they say in pugilistic circles, you can't take a punch, then you have a glass jaw.
For the most part, we can thank the Internet for this. Today, mistakes and rumors live online permanently, comments can be posted anonymously, web-based criticism may be unnecessarily vicious, and scandal-lovers really don't care if the allegations are true or not.
Starting today, when it comes to your business's reputation, remember that electronic communication lasts forever and that "there are cameras everywhere." Understand that social media can be your enemy as well as your friend. Know the "ingredients of a scandal," and forget about trying to "manage" a problem.
Above all, remember that "Realism is the main ingredient in a survival cocktail."
I can't think of a whole lot of things worse than waking up to a scandal-especially if it was a groundless attack from out of the blue. What's perhaps scariest is that it can easily happen-and Glass Jaw explains what to do.
Author Eric Dezenhall once worked in the White House and that gives his words a definite weight. He's blunt and commonsensical here but with a sureness that's almost calming. He offers advice on standing up, shutting up, and cleaning up.
For anyone who runs a business today, Glass Jaw is good ammo.