San Francisco-based specialty retailer Huckberry is expanding to Columbus, adding jobs and contributing to the Columbus region's Retail Innovation Ecosystem.

The Columbus Region's Retail Innovation Ecosystem-a mix of 200-some businesses that are either Columbus-based retail headquarters or provide services supporting retail operations-got another boost this week with an announcement that San Francisco-based Huckberry will locate a new fulfillment and logistics operation in the area, its first-ever expansion.

According to a press release from Huckberry, the company, an independent online retailer and magazine for men's apparel, gear and travel, is expanding to central Ohio in an effort to centralize its warehouse operations, finance/accounting and customer experience/fraud departments. The company says it plans to add 158 jobs beginning in the third quarter of this year; it also plans to invest $240,000 toward training and machinery, it says.

Huckberry will set down its central Ohio roots near Rickenbacker International Airport.

In the press release, co-founder Richard Greiner, a Solon native, says he had firsthand awareness that "Columbus is one of the leading retail markets in the country. Columbus is also in a prime location for distribution to much of our audience, which combined with its experience and vibrant workforce, made this decision a no-brainer for us."

Columbus 2020, which has developed the Retail Innovation Ecosystem, believes Columbus' unique concentration of retail businesses gives the city an advantage when it comes to attracting new businesses or expanding those already here.