Not only was every hotel room in the city booked for last weekend's Pride Festival, according to Stonewall Columbus executive director Karla Rothan, but many of Columbus' major employers marched as allies in Saturday's parade.

Before the parade stepped off from Broad and High,JPMorgan Chase Ohio president James Malz welcomed hundreds of employees and their families for breakfast on Chase plaza with music by the Columbus Gay Men's Chorus. The Chase group then joined a variety of Central Ohio businesses, churches and nonprofits who marched with banners, drove company vehicles and threw branded goodies for onlookers.

Among the companies represented were: AEP, American Family Insurance, Bank of America, Battelle, Best Buy, Cardinal Health, Edward Jones Investments, Huntington, Jeni's Splendid Ice Creams, the Wellington School, JC Penney, Macy's, Mikey's Late Night Slice, McDonald's, United Way, Chipotle, Fifth Third Bank, Boeing, Wexner Medical Center, WOW, PNC, Nationwide, PromoWest Live, YM/YWCA, Giant Eagle and many more (please link in comments we missed you!)

Photos by Meghan Ralston forColumbus CEO: