"Columbus, while being ranked in the top 15 largest cities, does not have the feel of a New York City or Chicago, Los Angeles and others. I think this is part of Columbus' charm."

Future 50 Class of 2020 

Rebecca Hurd

Director of advancement, LifeCare Alliance

About: As the director of advancement for LifeCare Alliance, Rebecca Hurd has been tasked with growing the agency’s endowment to $20 million, which will generate an additional $1 million a year in revenue that LifeCare can use to carry out its mission. The agency serves seniors and people with medical challenges and disabilities across Central Ohio with health and nutrition programs such as Meals-on-Wheels. In the 18 months since LifeCare’s Legacy Endowment Campaign was launched, Hurd has helped the agency advance halfway to its goal. 

Hurd was named to the 2020 class of Leadership Columbus and holds a bachelor’s degree in music/voice performance from Central Michigan University, a master’s in arts administration from Florida State University and a certificate in biblical leadership from Vineyard Institute.

Outside of work: Hurd is a volunteer leader at Vineyard Columbus, Pregnancy Decision Health Centers and Meals-on-Wheels, and a development consultant for the executive director and board of the Opera Project Columbus.

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What does Columbus need to thrive? “There was a recent discussion that referenced how Columbus, while being ranked in the top 15 largest cities, does not have the feel of a New York City or Chicago, Los Angeles and others. I think this is part of Columbus’ charm, and it will be important to maintain the unique character of our city as it grows.”

Hurd’s idea: “We could conduct a survey of residents, businesses, nonprofit organizations and churches to gauge the most beloved qualities of Columbus. This would allow the groups planning for the future to know key elements of Columbus that we should strive to protect and celebrate. A sister project could also be a small task force that comes out of this to help promote those characteristics across all sectors of our city, which would integrate with the need to attract new talent to help fill the growth in jobs.”

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