"Use our talent to solve the big, hairy, human challenges that plague our community—hunger, transportation and the future of senior care."

Future 50 Class of 2020

Lacey Picazo

Founder and principal, ZoCo Design

About: An award-winning creative, Lacey Picazo is the founder of ZoCo Design, a brand strategy and user experience design agency that made its way onto the 2019 Inc. 5000 list. She has built a reputation for preparing brands for what’s next—identifying opportunities that incite transformation and growth for nonprofits and startups to Fortune 500 clients.

Picazo has sponsored and dedicated in-kind services to Startup Week, Startup Grind, Columbus Society of Communicating Arts, Rev1 Ventures Expert Network, Young Entrepreneurs Academy, the Mid-Ohio Foodbank and others.

Picazo also has led efforts to build educational resources for the community and startups through Lumos, the accelerator she co-founded. She helped build curriculum with the Lumos team to teach courses on design thinking, civic innovation and entrepreneurial education for moving the Columbus innovation economy forward.

Outside of work: Picazo is a board member and past president of the Columbus Society of Communicating Arts. She’s a member of the program advisory committee of the Modern College of Design, on customer excellence committee of the Mid-Ohio Foodbank and a forum member at Invision Design.

50 ideas to move the region forward. Here's who else is in the Future 50 Class of 2020.

What does Columbus need to thrive? “To continue to build upon our successful entrepreneurial ecosystem, working together to use the brilliance of our talent to solve the big, hairy, human challenges that plague our community—hunger, transportation and the future of senior care.”

Picazo’s idea: “To tackle one of the biggest social challenges of our city, such as the future of senior care. I would love to bring my expertise in design research and design thinking to dissect this problem with the other 49 members—learning by collaborating with other Columbus organizations to map the challenges and experiences of those affected.”

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