The creative branding company's CEO had no intention of ending up in the Short North, but the building tour changed her mind. It turns out, the arts district is a perfect fit.
Tenfold quickly grew out of its Downtown space (in three years) and is now up and running in a newer, larger space in the Short North’s Hubbard Park Place. Initially, founder and CEO Rachel Friedman didn’t want to land in the Short North, thinking it to be overpriced. Instead, the team checked out other Downtown sites—including the former Dispatch building on Third Street—the Warehouse District, Franklinton and the Arena District. “When I came here, though, to this property—to me it was worth it,” Friedman says. “We are in the heart of the Short North [and] we have always had an affinity for the Short North and wanted to be associated with the arts district. It fits really well with who we are.”
The building, located at 797 N. Wall St., is a Wood Cos. construction. It also houses residential units, which means Tenfold employees get a bonus gym, lounge space to host events and stone patio accessible by glass garage doors. “The connection to the outdoors is what really differentiated this [space],” says Friedman.Stay up to date with the region’s movers and shakers, top employers, philanthropic causes, real estate developments and thriving creative and startup scenes. Subscribe to Columbus CEO’s weekly newsletter.
Now, Tenfold is broken up into two spaces that are across the hall from one another—the main workspace and the “Collaboration Studio.” The wide-open main space is collaborative, with desks at long tables in one spot. Employees sit at a large wooden table in the kitchen in front of a screen and discuss a project together.
Interior design is an opportunity for Tenfold to show off its skill and creativity, so it is well thought-out. The mostly white color scheme carried over to the new office because it allows for the company to shine a spotlight on its brands rather than itself, says Friedman, and so noisy walls don’t distract from creativity—think blank canvas. A wall of photos showing off employees and their families still is proudly displayed. One more element that came with Tenfold—the regularly refreshed flowers provided by Florish, a former pro-bono client of Tenfold’s.
“We look forward to [them] every week,” Friedman says.
The studio sports a giant number 10 that has been backlit with color-changing LED lights (this came from the previous space). Friedman likes that they can be seen from the street at all hours. “This whole room glows. When you’re out in the alley it’s like this little gem.” Two chairs hang from the ceiling as fun alternative seating.
One wall of the studio is covered in decals of antique hand mirrors. Friedman says it symbolizes Tenfold’s mission “to reveal and reflect the magic of brand and culture.
“That's our gift: Being able to see things in others that they can’t necessarily see themselves. We then bring that to life creatively.”
Chloe Teasley is staff writer for Columbus CEO.