Frontier launches pay-as-you-go broadband service

Courtesy of the Associated Press

LOGAN — Frontier Communications (NASDAQ: FTR) announced the availability across Ohio of prepaid high-speed broadband service on a pay-as-you-need-it basis.

Frontier’s Pay-As-You-Go broadband allows customers to purchase Internet access for one, seven or 30 days without a contract. While prepaid service has been a staple in the wireless industry for years, Frontier’s new service is one of the first of its kind in the landline broadband industry.

A leading provider of communications services to rural markets and small and medium-sized communities in America, Frontier is partnering with Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and outsourcing company, to offer wired prepaid broadband service to customers in Frontier’s Ohio service territory.

“We are excited to bring this new service to our customers,” said Ann Burr, Frontier President of New Product Trials. “After the early success we’ve seen in Ohio, we plan to roll out Pay-As-You-Go Broadband across our 27-state territory later this summer.”

Dave Davidson, senior vice president and general manager for Frontier in Ohio, said Frontier chose Ohio because it has a good base of customers who could benefit from the service.

“Pay-As-You-Go Broadband is a terrific solution for those who desire financial flexibility, and it is the perfect solution for seasonal users, students, travelers and low-income and credit-challenged customers,” Davidson said.

He noted that Frontier’s Ohio service territories include popular seasonal destinations, such as the Lake Erie shores and islands and Hocking Hills, as well major college towns, including Oxford, Bowling Green, Athens and Ashland.

“Ohio’s popular vacation spots and numerous college campuses are great markets for Pay-As-You-Go broadband,” Davidson said. “We are creating flexibility for customers who vacation or temporarily reside in the communities we serve.”

Customers currently can order the service by contacting Frontier’s Marion Call Center at 1-855-672- 2342. Davidson said plans are under way to set up more than 50 retail sites across the state that will offer the service.

“Frontier Communications has been an excellent partner as we focus on prepaid broadband. With a fast time to market and the ability to quickly roll out new offers, we hope to support Frontier’s drive to offer new customer segments an essential service,” said Steve Snyder, Global Head of Business Innovations, Wipro Ltd.

“Together with Frontier, Wipro is providing flexibility, affordability and product while helping unserved customers connect to the Internet. We truly believe this is a winning market proposition.”

Frontier and Wipro Ltd. jointly won the 2014 Global Telecoms Business (GTB) Innovation Award in the business solution innovation category for their wired prepaid partnership project. Based in the United Kingdom, GTB is a leading publication that covers the telecom industry.

Connect Ohio Director Stu Johnson welcomed the news.

“Connect Ohio commends all of Frontier’s efforts to overcome barriers to broadband adoption,” Johnson said. “While its innovative prepaid landline broadband service offers convenience to intermittent users, more importantly it provides an alternative for the credit challenged or budget wary that are unable or uncomfortable entering into contractual term arrangements.”

For more information, visit Frontier’s website