College students are expected to spend less this year on holiday shopping, according to a survey conducted by OnCampus Research, the research arm of indiCo, a division of the National Association of College Stores.

College students are expected to spend less this year on holiday shopping, according to a survey conducted by OnCampus Research, the research arm of indiCo, a division of the National Association of College Stores.

Nearly 30 percent of college students plan to spend less this year than in 2012, according to the survey. Students plan to spend $331.26, almost $80 less than last year’s budget of $409.79, officials said.

The survey found that many college students planned to kick off their holiday shopping in November or on “Black Friday,” but 44 percent said they will likely accomplish the majority of their shopping in December.

Students plan to purchase clothing or shoes (60 percent); gift cards (53 percent); toys and games (44.5 percent); bath and beauty products (38.5 percent); and jewelry, watches or fashion accessories (36.5 percent) for others, according to the survey.

The OnCampus Research 2013 holiday survey was designed to gauge college student consumer behavior related to winter holiday shopping. The survey was conducted from Nov. 6-13 and yielded 590 college student responses.

Headquartered in Oberlin, Ohio, the National Association of College Stores is a professional trade association representing the $10 billion collegiate retailing industry.

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