Like a can of soda or a pair of blue jeans, Casper needs a trademark to help sell the city's way of life to people in and out of the state, according to city officials.

Like a can of soda or a pair of blue jeans, Casper needs a trademark to help sell the city’s way of life to people in and out of the state, according to city officials.

And the city will pay up to $80,000 for it.

Casper City Manager John Patterson is searching for iconography to symbolize Casper with the help of a “brand board” made up of the Chamber of Commerce, the Downtown Development Authority, the Casper Area Convention & Visitors Bureau and Natrona County.

Patterson helped build brands in communities in Georgia and Utah and is confident the campaign to give Casper a logo will be successful.

“It will galvanize the community behind a single concept of itself,” he said.

Without the luxury of a Teton backdrop or the world’s largest rodeo, officials are looking for a different motif.

The Casper City Council authorized the use of up to $80,000 to hire local marketing group Adbay as the consultant to help develop the project, and a “Brand Summit” will be open to the public and held at 10 a.m. Nov. 1 at the Iris Theater.

Patterson also wants members of the community to help find a trademark and slogan for Wyoming’s second largest town.

Four people will be chosen by the brand board to provide input.

Any city or county resident interested in working with the brand board is welcome to address a letter to the City of Casper, Attn: David Hough, 200 N. Center Street, Casper, Wy., 82601.

The board will pick its top four choices in the coming weeks.

The brand will be showcased around town in the spring, Patterson said.