Apple Shows Off 2 New Iphones, One A Lower-Cost Model

By BRIAN X. CHEN
Courtesy of the Associated Press

September 10, 2013 c.2013 New York Times News Service

CUPERTINO,Calif. — Apple has grown too big for just one iPhone.

That is why Apple is releasing two new iPhones this month instead of just one, including a cheaper model aimed at less wealthy countries where new Apple phones have been desired but out of reach because of their price.

“It has an incredible new design,” said Philip W. Schiller, Apple’s senior vice president of worldwide marketing. “One that’s more fun, and more colorful than anything we’ve made before.”

The lower-cost model, the iPhone 5C (the “C” for color) comes in a plastic case and has the same features as the now-outdated iPhone 5. The fancier model, the iPhone 5S, comes in aluminum and includes a faster processor and fingerprint sensor for security, among other features. The iPhone 5S costs $200 with a contract, and the iPhone 5C costs $100 with a contract.

Both iPhones will be available in the United States, Japan and China and other countries on Sept. 20. Apple announced a partnership with NTT Docomo of Japan, but not a highly anticipated partnership with China Mobile, the biggest carrier in China. It will be the first time Apple has been able to release its phones at the same time globally.

Along with introducing the phones to a full house of about 300 members of the media in its Cupertino headquarters, Apple also scheduled satellite events in Tokyo, Berlin and Beijing, where it rebroadcast the product event for journalists in those countries.

At full price without a contract, which is how many overseas carriers make people pay for phones, the iPhone 5C costs $550 — only $100 less than the iPhone 5S. That is far higher than the $300 to $400 range that many analysts expected.

The more expensive phone, the iPhone 5S, will be the first Apple device to feature a processor called A7, which processes information more quickly than the previous one. It also includes a chip called M7, a processor dedicated to sensors that detect movements, which will enable the iPhone to support smarter health and fitness apps.

Along with the new iPhones, Apple announced that a major upgrade for its mobile software system would be available Sept. 18. The software, iOS 7, introduces thin typography and more vibrant colors.