June 16, 2014
Nationwide has chosen Ogilvy & Mather Advertising in New York City to develop the creative work for its new marketing agreement with Denver Broncos quarterback Peyton Manning.
The company announced a multiyear marketing agreement with Manning on May 30.
Ogilvy & Mather will develop a campaign featuring Manning that promotes Nationwide’s insurance and financial-services products. The campaign will start during this fall’s football season and will include television, print and digital advertising.
Raleigh, N.C.-based McKinney will continue to lead the creative work for Nationwide’s “Join the Nation” marketing campaign.