A snapshot of the magazine reader and favorite magazine components.

A snapshot of the magazine reader and favorite magazine components.

We know who you are.

You're most likely male, in your mid-30s to mid-50s, a high-level decision-maker in your business and a regular reader of Columbus CEO.

You spend 30 minutes to an hour reading the magazine and then share it with three to four others in your office. Most of you find something in these pages that you talk about with friends or mention to a business associate.

We know this from the findings of two recent surveys that give us valuable information about who is reading Columbus CEO and how you're using our publication.

One of the surveys is part of an annual circulation audit that helps maintain our status as a "requestor" publication-one with free subscriptions to our target business audience. TheCirculation Verification Council audit also validates reader information of interest to our advertisers.

In addition, the CVC conducted an online survey this year to get additional feedback from readers and learn more specifically what they like and where they see room for improvement.

The survey data are used mostly by the business side of our operations to demonstrate value to advertisers and gauge reader behavior, but I like to learn what content readers enjoy, what is less appealing and where we can beef up coverage.

It is gratifying that readers' favorite stories are the enterprise features we develop in addition to articles suggested by our 12-month editorial planning calendar.

While the edit calendar is created far in advance and posted on our website, enterprise features give us an opportunity to offer depth and perspective on current and developing issues and trends. Examples of enterprise features from earlier this year include work applications of drones, new business opportunities in Cuba and the rich impact of immigration on the Columbus economy.

Our regular Spotlight features are also popular with readers. These include profiles of small businesses, innovative companies and-new this year-local nonprofits. Another regular focus that debuted in 2016-Tech Talk-also got the thumbs' up from readers.

Profile Q&As-intimate introductions to the women and men who run central Ohio's leading companies and organizations-ranked among the most popular features as well.

Even these Editor's Notes exceed the benchmark for reader engagement!

Most valuable of all, though, are critical comments and feedback regarding features that don't quite hit the mark, because that's where we have room for improvement.

"Make it more diverse," suggested one reader. At a time when some may question whether diversity is valued, I pledge to carry this comment forward and look for more opportunities to reflect the breadth and depth of varied cultural influences in central Ohio business.

"More surveys; draw attention to the trends, concerns and forecasts of central Ohio leaders with respect to the social and commercial prosperity of our community," wrote another reader. In a nice coincidence, this feedback comes just as we're publishing results of the annual CEO survey Capital University conducts for us.

If you were one of the hundreds of readers participating in these studies, thank you. The more we know about you, the better the magazine we deliver.

We value all of your input. And on the tough days, I might steal a peek at the favorable comments. Here's one of my favorites: "Columbus CEO is essential for every businessperson to read as a guide to success." Gee, thanks!