High-end camera also makes phone calls

From the February 2014 issue of Columbus CEO
  • Photo by Will Shilling
    Samsung's Galaxy S4 Zoom: $529 or $149.99 with a two-year AT&T wireless agreement

It’s hard to know if my phone is my camera or if my camera is my phone. If you regularly ask the same question, and no matter what the answer, you’ll want to take a close look at Samsung’s Galaxy S4 Zoom ($25 a month on the AT&T Next program or $200 with a two-year AT&T wireless agreement).

This is one sweet camera. We’re talking 16 MP with a 10x optical zoom and optical image stabilizer. The iPhone can’t match those numbers. Nothing built into a phone at this moment can boast that kind of sensor and zoom combination.

Like the rest of the Galaxy S4 family, this gadget seemingly has all the features the company could cram into one pocket-size device. The camera has 25 pre-set modes for whatever kind of picture you’re trying to capture. It shoots high-def video at both 30 and 60 frames per second. The lens, which pops out when you go into camera mode, even has a manual zoom/focus ring. And it’s all backed by a 4.3-inch, high-resolution AMOLED display with 256 pixels per inch.

The phone operates on AT&T’s 4G LTE network, with a battery that lasts for 15 hours of talk time. As a smartphone on the Android operating system, it has more features, sensors and other bells and whistles than most (including the ability to serve as a remote control for your home TV). This product has 16 GB of internal memory, but also boasts a microSD card slot capable of holding an additional 64 GB.

If this is just what you’ve been looking for in terms of a phone camera, be aware that the 10x optical zoom mechanism makes for a fairly thick phone by today’s standards. I could lay three iPhones on top of one another and not have the thickness of the Galaxy S4 Zoom.

But I also wouldn’t have anything close to the camera specs of this baby, either.

Phil Pikelny is vice president of Dispatch Digital and chief marketing officer of the Dispatch Printing Company.