Samsung Galaxy S4

From the July 2013 issue of Columbus CEO

A famous athlete often repeated the phrase: “To be the best, you have to beat the best.”

In the world of smartphones, Apple has laid claim to being the “best” with its many iPhone iterations since the gadget’s debut in 2007. Now, it seems that Samsung (locked in a seemingly endless fight over patents with Apple) is intent on beating Apple with newest smartphone offering: the Samsung Galaxy S4 (prices start at $630 unlocked, but are lower with service contract on various carriers).

The current Samsung strategy is to throw almost every possible feature into a smartphone in order to be the best. The list of “firsts” or “you-won’t-find-this-feature-in-your-iPhone” is downright impressive.

Samsung starts with a larger 5-inch (1920x1080 resolution, 441 pixels per inch) touchscreen. It boasts dazzling high-definition AMOLED Active-Matrix Organic Light-Emitting Diodetechnology. The Snapdragon 1.9GHz, quad-core processor that powers th phone is one of the fastest in this category. Bluetooth 4.0 and NFC are built in to make the phone state-of-the-art in terms of connectivity to a slew of handsfree, wireless and payment products and systems that have been invented or are still to be created.

For users who shoot a lot of photos or video with their smartphone, this one has a 13-megapixel front-facing camera loaded with all sorts of bells and whistles, including low-light capabilities. It even offers a dual shot recording mode that combines front and rear camera images into a single shot.

S Health is included to monitor your diet and fitness, and S Translator willtranslate your text or spoken word from English into a number of other languages.

This smartphone (sporting the latest Android 4.2 operating system, Jelly Bean) also handles routine tasks such as play music, managcalendars and e-mail, offers lots of social networking options, display magazines and books, play games and, of course, makes phone calls.

“To be the best, you have to beat the best.” The Samsung Galaxy S4 redefines the battle in the smartphone world.

Phil Pikelny is vice president of Dispatch Digital and chief marketing officer of The Dispatch Printing Company.