For many small tech firms, hiring an attorney simply isn’t in the budget. Faced with the choice of paying upwards of $200 an hour for legal advice or paying the electric bill, the power company almost always wins.
Local law firm Carlile Patchen & Murphy aims to fill the advice void with a beta launch of Tech2Market, a nonprofit knowledge-sharing institute. Starting in January, the online forum will present basic business strategies in a collaborative platform that’s free to entrepreneurs.
“We’re trying to speak to tech innovators in language they can understand,” says attorney David Jackson, the partner behind Tech2Market. The website will present legal concepts in a whiteboard format that links to various professional resources and online discussions.
Tech2Market is designed to attract contributions from other disciplines besides law, says Jackson. He hopes to cross-pollinate with Carlile’s marketing and venture capital contacts, as well as other professional services firms that startups might find useful.
“What these people need is business attorneys helping them. We looked around and noticed that 40 to 50 percent of our clients are technology [businesses],” says Jackson. “We look at what we serve in Columbus, and it’s technology. It’s a growing sector.”
Reprinted from the January 2013 issue of Columbus C.E.O. Copyright © Columbus C.E.O.