Money can't buy a quality social media following.
By Michelle Cuthbert
A growing list of research studies show that brands who earn their followers naturally by being patient and consistent have greater success on social platforms.
Over the last few years, we have seen a trend of businesses increasing their social media followers by hundreds and thousands by spending a significant amount of money on social media platforms. This approach does generate a greater number of followers, but it isn't a guarantee that they are actually reaching their targeted audience.
If you are trying to build your social media platforms and thinking about taking the "easy way out" to get followers, use these facts to help you reconsider:
If you are trying to build your brand on social media, keep in mind the things that do count, such as the amount of engagement the page receives regularly, the number of client lists who add the brand and the traffic that the website and social efforts deliver. If you do this for your brand, everything else will fall into place.
Michele Cuthbert is the CEO of Baker Creative, a global WBE-, DBE- and MBE-certified creative brand management firm. For more information, visit baker-creative.com orbcrelativity.com.