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Columbus-based Red Roof Inn names new chief marketing officer

Posted by Katherine McConnell on January 20, 2014

From Red Roof's announcement: 

Red Roof Inn, a leader in the economy lodging sector, has promoted Senior Vice President, Sales & Marketing, Marina MacDonald to Chief Marketing Officer, effective immediately. MacDonald has been with Red Roof for over six years and has served the hospitality industry for over twenty years.

“As Chief Marketing Officer, Marina will be taking the brand to the next level, leveraging successes to date and playing an integral role as we launch the new Red Roof PLUS+ brand extension,” says Andrew Alexander, President, Red Roof. “Marina has played a key role in helping Red Roof achieve its annual goals and objectives by leading and directing innovative multi-channel marketing and sales programs. This well-deserved promotion signals the company's commitment to the ever more important marketing function and to rewarding top talent.”

Prior to joining Red Roof, MacDonald served as Senior Vice President, Sales and Marketing for Remington Hotels.  In this post, she was responsible for leading all aspects of sales and marketing for hotel management operations. MacDonald led revenue increases of 11% for a portfolio of 45 hotels representing 13 different lodging brands such as Marriott, Hilton, Starwood, IHG and Independent properties.

Before joining Remington, MacDonald was Vice President of Sales and Marketing at Wyndham International where she played a key role in the successful growth of 40 luxury, upper-upscale, limited service and extended stay hotels and resorts in the United States, Caribbean and Mexico.

MacDonald serves on the Executive Committee of Hospitality Sales & Marketing International (HSMAI) and awarded 2012 Top 25 Extraordinary Minds in Sales & Marketing.  She of has an executive MBA in  Business Innovation from The Aji Network in San Jose, CA and a Business Administration degree from Bradford Business in Philadelphia, PA.   

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