Thirty-One Gifts announced its selection of Ronald McDonald House Charities as its national philanthropy partner. From today's announcement:
Thirty-One Gifts announces they have chosen Ronald McDonald House Charities (RMHC) to support as a national philanthropic partner. Through their Thirty-One Gives philanthropy initiative, the organization will provide financial support, product donation, and sales consultant volunteer involvement.
Thirty-One's support includes a $450,000 monetary donation over three years, and 150,000 welcome bags for families staying at all Ronald McDonald Houses in the U.S. Thirty-One will introduce a new product in their spring 2014 line that will provide a portion of the proceeds from each unit sold to RMHC.
Thirty-One Gifts is the nation's largest direct-selling organization offering stylish and functional totes, purses, home organizing solutions and more. Throughout its 10-year history, Thirty-One has always been committed to giving back to pay forward the many blessings they have received. In 2012, the Thirty-One Gives initiative was born with a strategic mission to support nonprofit organizations nationwide that empower women and girls, strengthen families and change lives. In 2012, Thirty-One Gives donated nearly $17 million in product and monetary contributions nationwide.
"We are identifying one key national mission partner from each of three pillars of support," said Wendy Bradshaw, director of philanthropy at Thirty-One Gives. "Those pillars are organizations that support women, girls and families. We selected Ronald McDonald House Charities as the organization fulfilling the family pillar partnership because of their dedication to creating, finding and supporting programs that directly improve the health and well-being of children."
A major focus of the partnership will be the involvement of Thirty-One's independent sales consultants with local RMHC Chapters. There are more than 120,000 Thirty-One Gifts consultants throughout the U.S. and in Ontario, Canada. RMHC's wide geographic outreach enables Thirty-One associates to be able to be personally involved by volunteering with programs locally. The charity also was chosen because many of Thirty-One's employees and consultants have been helped through RMHC.
RMHC programs support the entire family by providing stability and vital resources to help them focus on what's most important, their child. These family-centered programs are offered at 78 percent of the top children's hospitals in the world.
"We know that children heal better and faster with their families nearby, and through the Ronald McDonald House program, RMHC is there to provide all the comforts of home, keeping families together while their child receives critical care at a nearby hospital," said RMHC President and CEO J.C. Gonzalez-Mendez. "Thirty-One Gifts' support will help make their stay more comfortable and will add many more volunteers to our nearly 144,000 staff and volunteers who help deliver our services."
Thirty-One enables customers and consultants to support Thirty-One Gives in many ways – by rounding up their purchase, buying cause products, Gives Care Ribbons, through individual donations to their charitable fund, and more.