App seeks to improve truck shipment efficiency.

A picture is worth a thousand words—and could save thousands of dollars, according to Columbus startup Logispics.

The business helps companies reduce transportation costs by filling empty space in their trucks with shipments from other companies. And it does it all with a snapshot.

The Logispics app lets truck drivers take a photo of a loaded trailer to determine how much space is available. Before the driver hits the road, Logispics connects him or her to a warehouse on the way where another company's shipment can fill the trailer's empty space.

At the moment, Logispics co-founder Brian Augsburger notes that the startup's biggest challenge as it comes to market will be taking over the entire logistics industry, given that it hopes to rely on as many trucking companies as it can to take shipment photos before starting routes.

However, Augsburger says Logispics will save money for everyone: truck drivers and companies sharing trailer space to make routes more efficient. He hopes that will be a major incentive for the industry to change its ways.

Will Logispics achieve startup success?

“A clever approach to discover and audit the under-utilization problem. But solving for load-sharing is far more complex and lucrative, so I would focus there. Cbus is a great logistics market ripe with innovative customers and expertise to draw upon.”

Potential Investor: Bill Forquer, Principal,Priiva Consulting Corporation

“There is a market, but I think they need to address all potential users on their website such as manufacturers, carriers and freight consolidators. Many trailers will ‘weigh out' before they ‘cube out.' Their website presentation should address this issue.”

Potential User: Brian Palmer, Executive vice president of sales, Total Xpress

“They seem to only address part of the issue … They must also take into consideration freight compatibility, a huge liability issue. They must also take into consideration route, in other words, in a van, last-on freight needs to be first-off freight.

Industry Pro: Vince Ciroli, Co-founder,besttransport.com

Foodee Delivers to Corporate Columbus

Columbus' tech scene doesn't just foster digital growth, but culinary growth, too. Vancouver-based startup Foodee, a corporate meal-delivery service, recently launched here.

Marketing Manager Mallory Holmes says a major reason for making Columbus one of the 11 US and Canadian cities in which the service is provided was because tech people appreciate good food and tech is thriving in Columbus.

Although Foodee is a national startup, it offers service only from locally owned restaurants and food trucks. In the Columbus market, Foodee partners with 30 restaurants, including Da Levee, Dos Hermanos and Pitabilities. Six more partners, including Aloha Streatery, are in the pipeline.

According to Holmes, Foodee helps its restaurant partners because corporate orders are most often filled during a restaurant's slow period so they can be delivered at lunch time. B2C food delivery apps, meanwhile, often require restaurants to fulfill much smaller orders at peak hours, she says.

Holmes suggests Foodee will boost local restaurants' financial health, but Foodee also has Columbus to thank for a part of its success.

Columbus native and New York Times best-selling author Lewis Howes was an early investor. Howes invested in Foodee after a recommendation from a friend and entrepreneur.

Howes turned toward investing about a decade ago while hosting LinkedIn networking events that led to his podcast and book, both titled, The School of Greatness.

However, this isn't the only investment that has led Howes to circle back home. Howes has a stake in Columbus-based Carbon Flyer, a company that claims to offer the most durable remote-controlled plane.